I’ve chosen alcohol as my particular area of marketing for my current project with the age range of 25-35.
After thumb nail drawings of some sketches of possible designs for my bottle, I wondered how extravagant can i get this design ?. I also thought about limited edition bottles and keep-able bottle that people would still want to keep even thou empty.
I found a few websites and various images of usual and very inspiring bottle designs. Each bottle is so different in style, shape and colour with the same acholic liquid inside Vodka.
I find these design suit the purpose of creating the atmosphere it wants and that the bottle is so appealing to the eye that it almost makes you thirsty to want to try the drink its self.
Above are a few examples of Twinnings tea they are a few names of the list that is provided on the brief.
I am looking at the images and colours that are used on the packaging, to see how the mood is created for each tea.
i particular like the last two tea designs, English Breakfast and Lapsang Souchong. because of the scene depicted on the box transports and relax the mind with the gentle calming colours of the blue to the awakening color of the golden yellow.
This tone of mood can be incorporated into my mood boards creating the atmosphere for my corporate design, officiant but traditional style .
Weekend Hashtag Project: #WHPteatime
Weekend Hashtag Project is a series featuring designated themes and hashtags chosen by Instagram’s Community Team. For a chance to be featured on the Instagram blog, follow @instagram and look for a post announcing the weekend’s project every Friday.
This weekend’s prompt was #WHPteatime, which asked participants to capture beautiful photos and videos about tea. Every Monday we feature some of our favorite submissions from the project, but be sure to check out the rest here.
I was told about this hash-tag tea by my sister while enjoying our morning Costa. I felt it was a good idea to re-post as it is relevant to my current college project , and it would be useful visually research into the general public’s tea habits and thought of tea through this photographic media.
Above are examples of alcoholic cocktails which I feel would also able to be made into non-alcoholic beverages. Which in turn would make this snow theme drink more versatile across all age groups.
Even though it’s a Disney themed drink, the Disney theme which is particularly aimed at children of both genders, also has a strong following along side a good broad age group.
This applied to me even though I fit into the older generation. I also grew up on the Disney movies and the characters played a big part in my life, also being female, a mother and of legal age to drink, with this drink being made suitable for children and non drinkers.
Placed in certain venues I think its a brilliant product with a lovely twist on the Disney characters.
Below is a link to the other cocktails that you can try, you will notice that there are a few male characters from certain Disney movies and each drink complements and reflects the characters, bringing the whole idea to a collective style.
These are pictures taken in Asda, only ones I found which coincide with my current project.
The first three drinks all have the same cold feel due to the use of cool colours blue,white and grey throughout the whole design. With the transparent clear glass of the vodka bottle this also adds to the atmosphere of coldness, adding freshness and purity feel.
The Smirnoff ice is presented in a similar way through visual imagery. Displaying an picture of ice, also the words ice and frozen written in bold letters . Again this creates an atmosphere as the words used also play a part in selling a product.
The Smirnoff gold, the bottle is total opposite to the other two examples. I see warmth due to the richness of the gold and red.
I can also see my snow theme inside the bottle because of the movement of the gold flakes. As they remind me of snowflakes falling from the sky and snow globes.
Above are photographic examples of the tea bag selection on in Marks and Spencer. I was looking at the style of packaging that was on sale in Marks and Spencer is the first retail shop i have chosen to take pictures of their products on sale to the general public.
I noticed that it is a very competitive market as there is a vast variety of tea on sale. All the designs throughout each brand of tea vary in size, shape, colour, font and the appearance of an image may appear on the packaging design.
Above is an example of my idea for my personal logo, to show visually the idea i have about using loose handwriting against bold writing. Further adaptions shall be made to stylize my name to be more visually appealing.
I have decided to introduce my middle name ‘Faye’ into my final design after adapting my design further from the original that you see above.
I decided that it would have more of a asymmetric feel to the final design, with it being more of a consist and continues flow from start to finish.
Also this is enabling me to have more free range in to developing the logo visually.
With research found out that my middle name ’Faye’ is derived from Middle English faie meaning “fairy”, also being old french meaning confidence,trust and belief.
Another adaption is with my surname changing in to the same handwriting sytle as my first and middle name but keeping the capital ‘R’ turned around. keeping the strength of ’Turner’ but giving it an end to felling to my name.
These are examples of the type of mood I am debating with for my personal identity design. I like the clean, fresh and strong look of the black on white.The examples of writing are also the style I have chosen for my name, because this is how I’ve always written my name and signature in this style. I’ve always used a loose, free flowing script as my handwriting and this is the style I want to keep to show who I am. I would like to perhaps use the name ‘Leonie’ as the script (as this is of french origin and is the feminine derivative of ‘Lioness’ depicting a strong woman.) I would then keep the ‘Turner’ part of my name as I feel this is a strong, masculine name and evokes the meaning of ‘Turner’ as a male, wood worker (or turner of wood similar to a barrel maker etc.). Even though I am going to major on a black and white theme, I will also look at introducing some colour, to indicate that this is what my skill is - i.e. working with paint and illustration which is my strength.